LINK
Lean Model Canvas

LINK starts with a focused quote-to-cash wedge.

A one-page business-model view of LINK: the problem, customer, solution, channels, revenue logic, costs, metrics, and early defensibility behind the Digital Baseplate concept.

View the canvas Open capstone deck
LINK operations dashboard showing revenue, utilization, billing and cash metrics
Product proof point The canvas maps directly to the prototype: finance-aware operating visibility across projects, time, invoices and cash.

Problem

  • Disconnected tools create manual reconciliation.
  • Billing delays, inconsistent data and weak cash visibility follow.
  • PSA and ERP replacements feel too heavy for many 20-50 employee firms.

Solution

  • API-first operating layer across existing tools.
  • Canonical model for projects, time, invoices and payments.
  • Dashboards, exception handling, field mapping and workflow rules.

Unique Value Proposition

Connect, do not replace.

LINK turns a growing consulting firm's existing software stack into a finance-aware operating layer for quote-to-cash.

  • One source of truth across projects, time, invoices and finance.
  • Faster path from logged work to issued invoice to collected cash.
  • Operational control without forcing a PSA or ERP migration.
Digital Baseplate for growing firms

Unfair Advantage

  • Narrow Dutch professional-services beachhead.
  • Finance-aware workflow logic, not generic connectivity.
  • Hybrid delivery creates templates, proof and implementation know-how.

Customer Segments

  • Netherlands-based consulting and professional-services SMBs.
  • Initial focus: 20-50 employee firms with quote-to-cash pain.
  • Buyers: owners, operations leads, finance/admin leads and delivery leaders.

Key Metrics

  • Days to first invoice reconciled.
  • Manual reconciliation hours saved.
  • Billing-cycle time, overdue exposure and exceptions resolved.
  • Connector uptime and onboarding effort per customer.

Channels

  • Founder-led direct B2B sales.
  • Design-partner pilots and reference customers.
  • Accountants, finance advisors, implementation partners and software vendors.

Cost Structure

  • Engineering, connector maintenance, cloud infrastructure and product operations.
  • Customer onboarding, success, support and implementation contractors.
  • Legal, accounting, data-protection, security, sales and marketing.

Revenue Streams

  • Tiered workflow subscription, not per seat: Essential, Growth, and Scale.
  • Blended subscription ACV rises from EUR 1,200 in Year 1 to EUR 7,500 by Year 5.
  • Onboarding fee is EUR 5,000 in Years 1-2 and Year 5; EUR 8,000 in Years 3-4.
  • Additional implementation revenue from expansions and connector changes.

Strategic reading

LINK should be tested first as a wedge business, not as a broad SMB platform. The first proof point is whether consulting firms will pay for reliable quote-to-cash control without replacing the tools they already use.

Validation risks

  • Can founder-led pilots convert into recurring subscriptions?
  • Can LINK prove ROI faster than buyers can defer change through internal admin work?
  • Can onboarding become standardized enough to reduce service hours per customer?
  • Will the first connector set cover enough of the Dutch consulting stack?