LINK — The Digital Baseplate for growing consulting firms

The problem

Growth doesn't simplify operations. It multiplies the gaps.

The typical 20-100 person consulting or professional-services firm doesn't lack software. It has too much of it, each tool chosen for a good reason, none of them working as one. Time tracking lives in one system, projects in another, invoicing in a third, finance in a fourth. Someone reconciles it all by hand before leadership can answer a basic question: did last month's work actually get billed and paid?

That's not a tooling problem. It's an operational infrastructure problem — and it quietly costs margin every month.

53%

Integrated-system adoption

Only about this share of firms use integrated ERP, CRM or BI systems.

Eurostat, 2025

41.08%

Small-enterprise ERP adoption

Cloud use is high, but most small firms still lack a unified system backbone.

Eurostat

22 hrs

Admin per month

Time each SMB owner loses to financial administration alone.

Xero

4.5%

Revenue leakage risk

Fragmented quote-to-cash workflows turn missed time, billing delays and exceptions into margin loss.

PSA category benchmark

The solution

Connect, don't replace.

LINK sits between the tools a firm already runs. It reads their data, resolves it into one canonical model, applies finance-aware workflow logic, and writes clean invoices, alerts and dashboards back out. In Year 1 this is concierge-led; over time the repeatable work becomes software and agent-assisted automation.

1 · Log time

A consultant logs hours in the time-tracking tool they already use.

2 · Validate & map

LINK matches it to project, rate and contract — exceptions caught instantly.

3 · Draft invoice

A compliant draft is assembled with Dutch VAT and sequential numbering.

4 · Issue on schedule

Sent on time and posted to accounting — no manual cross-tool transfer.

5 · Reconcile cash

Payment status flows back, so leadership sees cash in real time.

The quote-to-cash wedge: where consulting firms lose billable hours and delay cash — now closed end to end, with exceptions surfaced automatically instead of weeks later at month-end.

LINK baseplate

Time tracking

Project delivery

Invoicing

Accounting

CRM

Existing tools remain the systems of record. LINK adds shared data, workflow rules, exception handling and visibility across them.

Connect, don't replace

Integrate through documented APIs and webhooks. Never abandon a working tool.

Single source of truth

Map fragmented records into one canonical model that resolves conflicts deterministically.

Modular & composable

Every connector and workflow is a building block. Expand coverage without re-architecting.

EU-hosted & compliant

Processed in the EU with RBAC, encryption, audit logging and retention built in.

Lean & managed

Favor managed cloud services so a small team can run reliably and scale on demand.

The product

One screen for everything that used to live in five.

Seven high-fidelity, interactive screens show how the service-led Year 1 concept becomes a product: operating visibility, billing reconciliation, connector health, source-of-truth mapping and no-code automation.

Platform architecture

A Digital Baseplate, not another system of record.

LINK is a cloud-native, API-first platform organized into five logical layers, with security, monitoring and governance as cross-cutting foundations. Customer tools stay in place; LINK gives them a shared operating model that can support later automation and AI.

Your tools — kept in place

Time tracking Project mgmt Invoicing CRM Accounting / ERP

Compliant invoices · EN 16931 / Peppol Dashboards & alerts Clean structured records

Outputs served back to people & tools

Security & Access

SSO, role-based access control and encryption across every layer.

Monitoring & Connector Health

Live sync status and data-quality checks on every integration.

Governance & Compliance

GDPR, full audit log and 7-year retention — compliant by design.

Built for what's coming

EN 16931 & Peppol BIS 3.0-ready output as Dutch e-invoicing advances under ViDA.

Why the Netherlands, why now

A countable beachhead inside a broader Europe-first opportunity.

LINK treats the market as a staged commercial funnel: a broad European SMB opportunity, narrowed to the Netherlands, then to professional-services firms, then to the 20-100 employee segment where workflow complexity has outgrown manual coordination.

13.88M

SMEs across seven screened Europe-first countries suited to LINK's operating-layer thesis.

1.60M

Dutch SMEs, giving LINK a practical first national market with high digital maturity.

263k

estimated Dutch professional-services SMBs where project-based workflows create visible pain.

4k

estimated 20-100 employee beachhead firms for the first quote-to-cash offer.

Digital maturity without coherence

Dutch firms are strong cloud adopters, but cloud adoption and integrated operations are not the same thing.

Compliance readiness pressure

Wet DBA enforcement and EU e-invoicing direction both increase the value of structured time, billing and finance data.

A practical EU expansion corridor

The Netherlands is a focused entry point, with a plausible path into Belgium, Benelux and wider EU professional-services markets.

Competitive position

The category with no incumbent.

Every existing option falls short for a 20-100 person professional-services firm in a predictable way. LINK occupies the space none of them addresses.

Work-management tools

Asana · monday.com

Great for coordinating projects and tasks — but they don't understand finance.

No finance logic or billing

Automation tools

Zapier · Make · n8n

Connect apps without replacing them — but hand you a blank canvas and walk away.

No opinion, no compliance

PSA / ERP platforms

Scoro · Productive · Kantata · Odoo

Real depth for consulting — but they require ripping out the stack you already run.

Costly, disruptive migration

Consultancies & integrators

Local Dutch advisors · SIs

They can build the integration — but as bespoke projects priced beyond SMB economics.

Not repeatable at SMB scale

LINK — the Digital Baseplate

An opinionated, finance-aware integration layer that connects what you already use and makes it work the way it should have from the start. The workflow ownership of a PSA platform, without the cost, disruption and lock-in of a migration. The implementation learning is productized over time so it becomes repeatable at SMB scale.

"We'll fix the thing that's quietly costing you margin every month — without breaking anything."

The five-year path

From concierge-led service to a product-led platform.

A disciplined path: prove value through hands-on delivery first, then progressively productize the repeatable work into software and agent-assisted automation.

Year 1

Validate the wedge

Launch the MVP — core dashboard, key integrations and concierge-led onboarding for the first Dutch professional-services SMB cohort.

Year 2

Expand coverage

Broaden workflows across time, invoicing and finance; standardize playbooks and connector reliability.

Year 3

Automate

Add reusable logic, structured invoice-data readiness and early automation — fewer manual service hours per customer.

Year 4

Scale segments

Subscription tiers, deeper automation and industry-specific plug-and-play workflows beyond the consulting wedge.

Year 5

Product-led platform

A product-led operating layer across multiple industries and European markets, with minimal reliance on human-led services.

The team

Strategy, customers, market and architecture.

A four-person founding team building LINK as a Dutch B.V., combining strategic framing, customer understanding, local market access and technical design.

SB

Sachin Bijadi

Concept & Strategy

Digital product leader across start-up and Fortune 500 transformation. Contributes the original concept, strategic direction and outcome focus.

SL

Simeon Labuschagne

Customer Success

Client success leader across sales, operations and strategic planning. Brings a customer-centric perspective to delivery and adoption.

WS

Wouter Stegenga

Market & Operations

Built a Dutch operations & procurement consultancy. Brings local market credibility and day-to-day SMB proximity.

TP

Thiago M. Pinto

Platform Architecture

Engineering leader in data platforms, MLOps and integration infrastructure. Leads the platform architecture and technical foundation.

The foundation everything else is built on.

LINK is the Digital Baseplate a growing professional-services firm reaches for when the tools it has stop working together, and what stays with it as the stack evolves.

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LINK is the Digital Baseplate for growing firms.